The mobility opportunity for fixed telephony and TV operators » Telecoms.com
The mobility opportunity for fixed telephony and TV operators » Telecoms.com:
"Increasingly large LTE bundles and proliferation of free WiFi or access via the phone network make it easy for fixed operators to effectively become OTT mobile players without investing a cent in mobile access networks. Upselling opportunities may exist by offering households additional personal fixed numbers with home call management features (call home, call one, transfer, group video call). The differentiator compared to Skype and other OTT services is that a fixed operator softphone app is linked to the existing home phone account.
Customers can use their existing account and bundled minutes even when away from home. Most importantly, customers benefit from universal nature of the PSTN because they can fall back to the lowest common denominator of a simple voice call to any telephone number world-wide."
"Increasingly large LTE bundles and proliferation of free WiFi or access via the phone network make it easy for fixed operators to effectively become OTT mobile players without investing a cent in mobile access networks. Upselling opportunities may exist by offering households additional personal fixed numbers with home call management features (call home, call one, transfer, group video call). The differentiator compared to Skype and other OTT services is that a fixed operator softphone app is linked to the existing home phone account.
Customers can use their existing account and bundled minutes even when away from home. Most importantly, customers benefit from universal nature of the PSTN because they can fall back to the lowest common denominator of a simple voice call to any telephone number world-wide."
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