Social Media To Cost Wireless Operators $23B in SMS Revenue

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Wi-Fi Signal logo
Wi-Fi Signal logo (Photo credit: Wikipedia)
mobile phone text message
mobile phone text message (Photo credit: Wikipedia)
Social Media To Cost Wireless Operators $23B in SMS Revenue:

There is a proven proliferation of social messaging apps on smartphones that are often connecting over Wi-Fi rather than the 3G or 4G cellular network. Messaging through these apps often include push notifications, so the user is alerted whenever a new message comes in, just like when a text message comes through. The cumulative effect of these realities is a comparable user experience between social messaging and texting, but a definite cost-savings for the consumer. Meanwhile, operators can't monetize the Wi-Fi-based traffic through mobile broadband usage charges, and are losing out on text charges.

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