A Graying Population Spells Business Opportunity - NYTimes.com

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A Graying Population Spells Business Opportunity - NYTimes.com:

"The age-empathy suit comes from the M.I.T. AgeLab, where researchers designed Agnes to help product designers and marketers better understand older adults and create innovative products for them.

Many industries have traditionally shied away from openly marketing to people 65 and older, viewing them as an unfashionable demographic group that might doom their product with young and hip spenders.

But now that Americans are living longer and more actively, a number of companies are recognizing the staying power of the mature market."

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