Social Media To Cost Wireless Operators $23B in SMS Revenue
Wi-Fi Signal logo (Photo credit: Wikipedia ) mobile phone text message (Photo credit: Wikipedia ) Social Media To Cost Wireless Operators $23B in SMS Revenue : There is a proven proliferation of social messaging apps on smartphones that are often connecting over Wi-Fi rather than the 3G or 4G cellular network . Messaging through these apps often include push notifications, so the user is alerted whenever a new message comes in, just like when a text message comes through. The cumulative effect of these realities is a comparable user experience between social messaging and texting, but a definite cost-savings for the consumer. Meanwhile, operators can't monetize the Wi-Fi-based traffic through mobile broadband usage charges, and are losing out on text charges. .. .ero .